Being The Best Physical Therapy Business In Town
The Secret to Steady Growth, Bigger Profits and Beating The Competition
Whether you are a rookie in the physical therapy game or a veteran expert, there are a few goals that you must meet to ensure your success in the business. First, you have to provide an excellent customer experience. Your patients should look forward to their sessions and feel better when they leave. If that doesn’t happen with each and every appointment, your customers will go somewhere else. Second, you must make sure the inner workings of your business are not just intact, but also innovative. This means your employees must be happy and knowledgeable of industry trends and your technology must be top of the line.
The Customer Experience
Without your customers, you don’t have a business. You must prioritize their experience with your team from that first phone call they make to schedule their appointment to their last session with your physical therapy staff. Smiles, professionalism and friendliness from your staff must be an everyday experience for your customers, because even just one not-so-great encounter can mean your customer is off to your competitor for their physical therapy.
When you make sure the customer experience is impeccable, you can shift your focus to those other important areas that make or break a business.
The Staff
When you are running a bustling physical therapy business, you will not have time to micromanage your team. If you try to run your business in this manner, you’re destined to fail. But you do, however, need to make sure your staff is amongst the best in town, and one way to make that happen is by making good hires.
When you bring someone on to your team, your expectations must be clearly defined, and each person’s role must be clear and concise. It should also be known that all employees are expected to participate in those opportunities to advance their own skillset so they can perform their job to the best of their ability.
It is also important that your employees feel appreciated, valuable and respected. A healthy professional environment is imperative. Another tip: make sure you treat your employees to networking and out-of-office events to show your genuine appreciation for their work.
The Technology
The days of pen and paper are long gone and if you aren’t already, you will need to introduce advanced technology into your business. This doesn’t just apply to those trends helping your customers heal from their injuries and ailments, but it also applies to your billing software, payment systems and scheduling programs. For example, why send a postcard in the mail as an appointment reminder when you can implement a text and/or email-based appointment reminder system for your patients? This shift from paper to electronic communications is not only a cost saving measure but also an innovative way to stay up to date and relevant in an ever-changing industry.
Bringing in advanced technology will serve a great purpose in your physical therapy business and will undoubtedly play a significant role in your future success.
How To Make It Happen
If you’re just entering the physical therapy business or if you’ve been around for quite some time, now is the perfect opportunity to consider a new direction. Franchising your physical therapy business is an excellent way to do all the above, but with no ”trial and error” when it comes to implementing new systems. With 50+ Physical Therapy Now locations spanning across the country, we know what it takes to keep your customers and employees happy while staying on top of the most successful traditional and innovative physical therapy practices.
Are you interested in this franchising opportunity? Call us as soon as possible to explore your options at (800) 481-4582. We would love to partner with you on the road to success!
